Boutiques Shopping Travel

Feed your Soul, Feed your Closet – Tourism and Shopping Combined

By on 21/02/2017

Big cities such as London is overwhelming with attractions. And if you have to many plans it’s easy to fail and leave with frustration and FOMO*.

Did you experience this panic doubt: should I see the museum exhibition or go shopping? Can’t do both, obviously, in only two hours…

I know that feeling. I’ve been there too.


So I figured out how to combine big emotions (for art) with small pleasures (of fashion) and listed the boutiques near important London sighteeing spots, so you’ll be able to check them almost at the same time.

You’ll thank me later 😉

Tourism Shopping – Combined

Victoria and Albert Museum

Cromwell Road, London, SW7 2RL

nearest tube: South Kensington



The exhibition You Say You Want a Revolution?  could be the only reason to come to London before February 26th when it closes. Make sure to book your ticket in advance and enjoy a joyride through music, fashion and politics of several past decades. Very touching event!


The Library

268 Brompton Rd, South Kensingon



Stay in the rebelious mood and peek in this avant-garde boutique to shop for edgy menswear, accessories and books.



Several French brands’ outposts nearby (The KooplesBa&ShApostropheSandro, Zadig&Voltaire) will help you keep up with trends. You can tranck them in ShopTrotter App, just search by shop name.



Saatchi Gallery

Duke Of York’s HQ, King’s Rd, Chelsea

nearest tube: Sloane Square



The newest exhibition 50 x 50 II: 50 New Works by 50 Artists may be another occasion to shop: it showcases fifty new limited edition prints by fifty emerging artists. The variety of styles and approaches is diverse but all of the works are available at affordable prices.



Monica Vinader

71-72 Duke of York Square, Chelsea



This British designer fills the gap between fashion and fine jewellery. Her pieces are trendy and wearable at the same time. And besides of one-off handmade pieces there are plenty options for smaller budgets.




76, Duke of York St



Joseph Ettedgui’s designs appeal to the minimalists of all sorts. His eponymous brand was based on the masculine-inspired silhouettes in soft colors (grey admireres rejoyce!) and still focuses on solid basisc in luxurious reinterpertation.



Tate Modern


Nearest tube: Southwark, Blackfriars

This Winter you can enter Elton John’s private circle, as he unveils his modernist photography collection THE RADICAL EYE: MODERNIST PHOTOGRAPHY FROM THE SIR ELTON JOHN COLLECTION



Shop Unit 2, Blackfriars Station South Bank Entrance, Thames Path



D-Pod is a collaborative shop that features dozens of ‘Pods’ inside, where each Pod is a mini shop for an independent designer. If you are looking for extraordinary, one-of-a-kind jewellery or accessories from emerging designer, artist and craftsman, and receive our InsiderDiscount, just type “D-Pod” in ShopTrotter app search window and get directly to this original boutique.



The British Museum

Great Russell St

+44 20 7323 8299

Nearest tube: Tottenham Court Road, Holborn












Wheather you need to see Rosetta Stone once in a lifetime, or craving for some termporary exhibition (i.e. Hokusai: beyond the Great Wave) this is the place to get lost in. Try to avoid the museum shop – otherwise there is a chance you will spend all your savings on great albums and art souvenirs, while there are some great boutiques awaiting in the neighbourhood…




53 Lamb’s Conduit Street (womens)

49 Lamb’s Conduit Street (men’s)



Folk’s tagline is “style without drama”.  So expect simple patterns of quietly elegant clothing enriched by subtle details as textures and the fabrications and trims. Dreamy closet for architects and artist who value good careful design.



Ally Capellino

31 Lamb’s Conduit St



In designer’s own words: the brand relies not on trends, but on timelessness and quality of design, and discreetly representative of a discerning type of modern consumer. Don’t expect to find there this season’s It-bag, but characterful classics.



The Content Store

28 Lamb’s Conduit St



Another cool men’s shop with curated collection of effortless casual designs. Perfect place to dress urban beast from head to toes.


You can find all featured boutiques in ShopTrotter App – just search by their names. Get the app in Google Play (soon for iOS).


Would you like to know more great independent boutiques in less known London areas? Let us know in comments!




I'm Bogusia - founder of ShopTrotter and Age_Concept Blog I kind of like fashion - meaning: I like to look good, but spending too much time shopping is something that makes me feel overwhelmed. Besides of that - I have a walk-in closet full of wonderful stuff that I use once in 1-2 years... I know, it's outreagous! So I decided to start the Instagram account and try to reuse pieces I own for a long time, without compromising on fashion and style. My new motto is to re-create and re-cycle, instead of buying new stuff over and over. Now I shop consciously - buying only the items that complement my other clothes.

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