Boutiques Shopping Travel

Milan – the City of (Fashion) Lovers

By on 26/08/2016

When I think of Milan only the big words are coming to my mind: splendid, marvelous, grand. And – as it comes to style – it’s truth. Curious about Milan shopping?




Monumental architecture, wide streets, celebrated fashion houses – all of it make the city of Milan an elegant, classic and vibrant destination. Italian light adds to it, filling the visitors with admiration and respect.

Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening

{Coco Chanel}



This Summer I found myself in Milan’s busy streets searching for the new boutiques that would supplement Shop Trotter’s list of the places worth visiting. And although we already were leading our users to as many as over 1,5 thousand of them, it was obvious there are much more great boutiques, multi-brands and hidden gems to shop in.

me doing milan shopping

As it comes to concept stores 10 Corso Como is the number one – probably – in the world. This conglomerate of the bookstore (carrying anything about style, fashion, and design), world’s smallest hotel, an art gallery, café and restaurant, and – of course – fashion boutique full of established and lesser-known brands along with one-and-only capsule collections — is the unmissable point of an excursion.

Corso Como, 10, 20124 Milano, Italy

phone: +39 02 29002674






Another interesting boutique is Giò Moretti. Don’t be surprised to find there – besides of men’s and women’s fashion – also music and flowers at its best.


Via della Spiga, 4, Milano MI, Italy

Phone: +39 02 7600 3186




Antonia Milano – a little walk from Quadrilatero Della Moda  (especially if you go there on high heels) – is definitely worth detouring. I wasn’t lucky since the boutique has been closed (probably due to Vacanze, but they didn’t put any info on front doors so  I was disappointed trying TWICE to see the newest Fall collections they carry), but believe me – it’s an epitome of a fashionable paradise, stocked with Aquazzura laced hells, Maison Michel hats and all sorts of “It-bags“.

Via Cusani, 5, 20121 Milano, Italy

phone: +39 02 8699 8340


If you haven’t been there yet (first place to see by every tourist!) – don’t miss Galleria Vittorio Emanuele II, with Prada, Gucci and Versace boutiques. It’s hard to believe that the gallery – an architectural gem – has been built between 1865 and 1877, and it is one of the oldest – but indisputably the most wonderful – shopping mall in the world.

Piazza del Duomo, 20123 Milano, Italy

phone: +39 02 8845 5555


Retail therapy


might be exhausting so make sure you mark the most fashionable spots to have a coffee or even lunch. The first one is exactly at the Gucci flagship – a posh little place serving expensive drinks, with a view to the international crowd.

Another place to eat in is Emporio Armani Caffe’ (via Croce Rossa 2). Simple design and menu inspired by Italian traditional cooking make it a good place for lunch or light fare. And for cocktails! You could stop by after visiting the conglomerate of Armani stores just around the corner (Armani Dolci, Armani Libri, Armani Fiori, to name a few).

ShopTrotter_Milan_Armani-CaffePhoto: AArmani going

up to the north (in 10 Corso Como area) you’ll find Ceresio 7 – a restaurant with swimming pools on the top of the historical building. It’s created and run by Dean and Dan Caten – designers behind DSquared2 label. The Chef Elio Sironi‘s approach is “rediscovering of Italian cuisine great classics”. You can enjoy 5-course tasting menu, book a cabana at the pool and watch the distinctive skyline from the rooftop of the building that hosts DSquared2’s offices.

ShopTrotter_Milan_Bar-Ceresio1Photo: DSquared2

While in Milan – every art and fashion lover should go to Fondazione Prada (2, Largo Isarco). It became a cultural institution, lending it’s space to permanent and temporary exhibitions. After feeding the soul there is an ideal place for feeding the body: Prada’s Bar Luce, designed by film director Wes Anderson. The venue recreates the atmosphere of a typical Milanese cafè in a ‘miniature’ version of the vaulted glass roof of the Galleria Vittorio Emanuele. The furniture, floor, wood wall panels and the range of colors remind of Italian popular culture and aesthetics from the 1950s and 1960s.

ShopTrotter_Milan_Bar-Luce-Fondazione-PradaPhoto: Prada



Milan is a grand city,


it would be so hard to name all its fashionable attractions. For sure you shouldn’t miss via Montenapoleone with the full range of most luxurious boutiques in the world. Make sure to look down, though! Until January 2016 you’ll have a chance to spot the high-fashion designs on the manhole covers along the street. These are original one-off pieces engraved in relief and hand painted, created by Italy’s most famous fashion designers. It’s a third edition of the project called Sopra il Sotto engaging the artist and designers in decorating the manhole covers leading to Milan’s complex sewage system.



Excitement about the new collections

doesn’t mean Milan has nothing to offer to vintage lovers: here’s a handful of second-hand boutiques:

⭐Mania Vintage – stocked with pre-loved Gucci, Louis Vuitton, Chanel, Fendi, Hermès and Prada items

Via Fratelli Bronzetti, 11, 20129 Milano, Italy

phone: +39 02 8708 8040

⭐ recommended by The Blonde Salad’s Chiara Ferragni – Madame Pauline boutique with gowns, jewels and handbags from the beginning of XX century

Foro Buonaparte, 74, 20121 Milano,

phone: +39 02 4943 1201

⭐Vintage Delirium – a vintage kingdom created by Franco Jacassi, “one of the most fascinating vintage shops in Milan,” as said by designer Alessandro Dell’Acqua

Via Giuseppe Sacchi, 3, Milano, Italy

phone: +39 02 8646 2076


⭐Cavalli e Nastri The Sartorialist’s Scott Schuman favorite spot (for jewelry and accessories)

Via Gian Giacomo Mora, 12, 20123 Milano, Italy

phone: +39 02 8940 9452

Well, if you still have your holidays ahead of you I strongly recommend Milan shopping – September sun is still warm and bright, but less crowds make the city more comfortable to stroll. Let me know what you think of it!




I'm Bogusia - founder of ShopTrotter and Age_Concept Blog I kind of like fashion - meaning: I like to look good, but spending too much time shopping is something that makes me feel overwhelmed. Besides of that - I have a walk-in closet full of wonderful stuff that I use once in 1-2 years... I know, it's outreagous! So I decided to start the Instagram account and try to reuse pieces I own for a long time, without compromising on fashion and style. My new motto is to re-create and re-cycle, instead of buying new stuff over and over. Now I shop consciously - buying only the items that complement my other clothes.

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