Boutiques Shopping Travel

London Shopping with Fashion Blogger

By on 15/11/2016

Shop like a London fashion blogger


Alice Zielasko and her London fashion blog AlicePoint need no introduction. This Polish girl, currently residing in London, has been recognized by such fashion mavens as the editors of Vogue Italy, Vogue Girl Japan, GraziaElleGlamourNylonInStyle, and her style is an inspiration to thousands of women around the world.


Alice is no ordinary blogger flirting with a camera – her looks are inspiring because of the attention to the detail, interesting ideas and great surroundings. She cares about the quality of the photos, that can compete with the works of the most renowned photographers.


AlicePoint herself is also an inspiration to fashionistas, she’s been featured in







Alice Zielasko


is also a keen observer of street fashion, frequently catching the most original looks with her camera and presenting them on her blog.

Her style mixes popular and high fashion, always with a minimalist, polished approach. She’s not afraid to experiment, boldly matching seemingly un-matchable elements, just like her everlasting inspiration – London. If you’d like to visit AlicePoint’s favourite stores, all you have to do is follow London fashion blogger shopping route.


The Landmark


Alice wants you to start from her favourite department store – Liberty London. That one-of-a-kind retail temple is not only filled with the latest fashion and hard to find anywhere else alternative designers’ clothes, but also makes a splendid example of old British architecture. Did you know that this department store has been constructed with parts of two ships? (More details here)















Notting Hill



After spending a half day on browsing racks at Liberty (and getting lost couple of times in this maze-like interiors) transfer to the picturesque Notting Hill area. First stop: Club Monaco

This American label has nothing to do with Monte Carlo – it’s a sister-brand of Ralph Lauren but its aesthetics became a favourite of minimalistic urban girls. Monochromatic palette with sharp cuts makes it an alternative of power-suiting for the fashion-conscious working young women.










Your second stop would be Alice’s favourite drugstore, Aesop. Even if you’re not so much into potions and fragrances it’s worth peeking inside since design of all Aesop boutiques is legendary. See yourself:









The Kooples

If you are an office girl but with a soul of a rocker – this is your place! Expect slim suiting, funky patterns, and unexpected use of the lace – a certain reminder of Kate Moss’ style.








This French brand is anything the fashion girl could ask: up-to-date with current trends, good quality and quite affordable prices. Mix and match their separates in rich colors with edgy detailing.











Sandro’s sister-brand Maje caters to a slightly more girly fashionistas. At that Westbourne Grove boutique you’ll be able to find lots of dresses in cool French style.












Anya Hindmarch


Looking for current it-bag? It’s the right place! Anya Hindmarch launches at least one incredible piece every season. Her quirky designs are recognizable from the first sight. And the clothing line is awesome, too.







A Multi-brand


This list wouldn’t be complete without a proper multi-brand store. Matchesfashion stocks a variety of womenswear, shoes and accessories from famous brands. Example? A Balenciaga bag Alice has been hunting for!



London fashion blogger favorite store




All photos courtesy of Alice Zielasko


Check out this London fashion blogger route:




I'm Bogusia - founder of ShopTrotter and Age_Concept Blog I kind of like fashion - meaning: I like to look good, but spending too much time shopping is something that makes me feel overwhelmed. Besides of that - I have a walk-in closet full of wonderful stuff that I use once in 1-2 years... I know, it's outreagous! So I decided to start the Instagram account and try to reuse pieces I own for a long time, without compromising on fashion and style. My new motto is to re-create and re-cycle, instead of buying new stuff over and over. Now I shop consciously - buying only the items that complement my other clothes.

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