Black Friday Is On! Shop Best Deals in London

By on 23/11/2017


Black dwaring with woman wearing black and writing Black Friday



As every year, since the 50s in the USA and since 2010 in the UK, the big day is approaching fast. We need to prepare ourselves ahead of it and get ready to jump out of our starting blocks for one of the shoppers most popular shopping days – Black Friday – a feast for all fashion and shopping lovers. This year the shoppers’ special day falls on 24 November. On this day shoppers, in the USA mostly but more and more also in the UK, start their day really early in the morning to get the best deals in their favourite boutiques and stores. Everything that they have craved for but could not afford, they can now buy at incredibly and sometimes rediculously reduced prices. Ready to take part in this celebration with our ShopTrotter app in one hand and a big shopping bag in the other?



middle part of model wearing black dress and black leather belt

A few facts


‘Black Friday’ is the biggest shopping day of the year. So if you love bargains and you have been saving up for something really big, wait ’till the day and then go hunting. (More on how to survive it in this post).


‘Black Friday’ originates from Philadelphia, USA, and was ‘born’ in the early 1950s. Although the concept was created in the States over half of the century before, it came to the UK not long ago, that is in 2010. Since then it has been gaining on popularity really fast.


It is perhaps good to know that Black Friday is always followed by Cyber Monday (November 27th) which used to be a separate event in it’s own right until last year when it merely became an extension to the Black Friday weekend. On Cyber Monday you can get all IT, TV, video, computers, and many more tech gadgets you have been waiting for.




crowd of shoppers bassing by department store

Back to Fashion



In order to make your life easier, we have comb through London’s boutiques and shops of all sorts and categories to help you strike the hottest bargains on this coming black but hot Friday. Many of them have already announced when it starts in their stores and what deals they have got for us. Some are still secretive about it and sometimes we do not know of their Black Friday policy till the very last moment.



Be Ready for Our Selection




two models in black wearing precious jewellery

Susannah Lovis Jewellers


If you seek really refined pieces of jewellery for each occasion – be it an absolutely unique engagement ring or a pair of spectacular earings, as a retail therapy, we highly recommend this jewellery boutique in Mayfair.



colorful jewellery store window display


Susannah Lewis Jewellers has been in business since 1996 and is now one of the most respected and knowledgeable expert in her field in London. You will not only find there an incredible wealth of fantastic pieces that are spectacular both in stone and design, but also a refined and unparalleled service. The range of styles and designs at Susannah is truly eclectic and what is important – jewellery pieces available there vary in price points, so they are suitable for event very modest budgets. You will fall in love with the shopping at Susannah for sure.

And excellent news for all those jewellery hunters is that tomorrow (Black Friday) they are offering an enormous discount. With the special code SLBLACKFRIDAY, activated at the till, you will receive 30% off on many items. So do not miss out on this opportunity and visit the boutique from 10 a.m. till 5.30 p.m.






elegant interior of fashion salon

Riki Dalal Haute Couture


If you are a bride-to-be or you are planning to be invited to a wedding day soon, you may start from Riki Dalal boutique in 12 Molton Street. For them the 2017 Black Friday countdown is officially on and their London flagship will be running a four-day offer with deals from 10 a.m. on 24 November to 7 p.m. on 27 November. On Black Friday they offer each bride a gown from the exclusive evening collection (worth up to £2000) with the purchase of any wedding dress. Do not miss this opportunity if you are planning your nuptial shopping in London this month.






facade of vintage boutique with lots of products displayed

Annie’s Vintage Clothing


If you are into a quirky and vintage dresses mood this November, we suggest that you should visit one of the most unique boutiques of this sort.

Annie’s Vintage clothes shop in Islington’s Camden Passage knocks spots off most of the vintage clothing stores in London. And as such, all fashion lovers adore it. Alexander McQueen, John Galliano, Nicole Farhi, Ralph Lauren and Donna Karan have already discovered the place for quirky trimmings, accessories and one off pieces such as feather capes, embroidered shawls and original flapper dresses. If you are lucky enough on this Black Friday, you can even pop into Kate Moss and Pearl Lowe who are regulars at Annie’s. For those looking for more wedding dresses, there is also a rail for you. Original Twenties mid-calf lace wedding dresses with silk underslips usually sell at Ł200 so worth a visit on Black Friday. They are going to have some wonderful price cuts.






store interior with tables and products on them

Edit. Tokyo


Now, something for those who love a fusion of punk, preppy and hippie style, straight from Japan. Patrick Cox Edition Tokyo boutique is waiting for all those who are bold enough to experiment with their style and fashion. We love the shop for their bespoke unique Tokyo-street high-end style. Visit the 57 Charlotte Road in Shoreditch and you will understand our admiration for this boutique. You will find such designers and labels as Fyodor Golan, Minki, Faustine Steinmetz, Steventai and many more.



boutique storefront with christmas decorations


We love the shop and so will you. And on 24 and 25 November they are going to have their sample sales so do not miss it out.






grey wooden storefront

Pipa London


Pipa is an independent, lifestyle boutique in Formosa Street that opened in 2008.  Apart from a selection of stylish and wearable labels such as American Vintage, Becksondergaard and 360 Cashmere, you will find a very reliable and friendly service, who will make your purchases worthwhile and exciting.

Do pop in on Black Friday to check their best deals.


very colourful store interior with clothing and chest displaying accessories





boutique storefront


Alberre Odette


Alberre Odette showroom first and then a boutique, founded in 1965, was a secret destination for a selected group of affluent and sophisticated ladies who wanted to shop in a relaxed luxurious atmosphere directly from a designer. The label for years created bridal and made-to-measure designs which were a reflection of each customer’s unique personality and individual character.



evebning gowns hanging on a rack and big Marilyn Monroe poster



Nowadays, a growing demand have made Alberre Odetta boutique to widen their range of products and labels. It is still very popular among lady customers who prefer classic style with a little bit of extravagancy. This year’s Black Friday they are offering an exclusively in-store discount lasting just one day. So if you hunt for Alberre Odette’s designs, bear it in mind and do not be late. The door of 54 George Street is wide open for you from early hours this coming Friday.





store interiour

What Katie Did


Now Ladies, something really special for you. What Katie Did boutique is one of the places in London which every lady must to visit before their date of the lifetime. To prepare for a date, for a Christmas night, for the New Year’s night and for the Valentine’s Day. The best and most incredible vintage lingerie if you like such a style.


On Black Friday, they are offering up to 40% discounts on all items of their unique collection of lingerie. Do visit them if you want to surprise your date.






green storefront



Urbanac London has been opened along Brick Lane (206 Brick Lane) with full of stylish ideas handpicked from around the world. Here you’ll find jewellery, accessories, fashion and homeware in a vibrant and contemporary setting. You will love the relaxed atmosphere far from high-street crowds.




3 bold coctail rings

Boudi Fashion


When you look for a little bit of everything, go to Boudi in 18 South Molton Street. This is a shop for all those who are shilly-shally types while shopping. Those who do not know if they prefer a long elegant gown or a pair of extravagant earings; a boho style bracelet or a genuine leather cross-body bag. Boudi Fashion was launched in 1998 as an independent store for a wide range of exclusive designer brands from around the world. It is truly worth a visit as you will not leave empty-handed even if you haven’t planned to buy anything.






table with displayed shirts on it



Now, if you are a man and shopping, we suggest you should visit Tonic boutique in 276 Portobello Road. Relaxed, friendly atmosphere of fashion-loving service, wide selection of designers and you will not leave without a new clothing item. Worth checking on Friday 24 November for their best bargains.






frames with info about the shop and media coverage

Amishi London


Amishi London speaks to modern, fun, energetic and sexy women who are confident and for whom being the best version of themselves comes naturally. If you are one of those women, you must visit Amishi in her flagship store in 45 Maddox Street. The Amishi collection emulates the individuality, personality and soul of the person wearing it.


Her extravagant colourful and luxury jewellery will make you shine in the spotlight this coming festive Christmas season, so do not miss the opportunity to visit her boutique and to get the best deals. You will look like one of the royals and celebrities who shop in her boutique. So look around who you are shopping with when you pop in there.






Purple wooden storefront

Dragana Perisic


If you are one of the shoppers who appreciate style and quality, we recommend visiting Dragana Perisic boutique in 51 Redchurch Street. Their philosophy behind their handmade items is not to conform to the fashion industry’s fast cycle but to slow down and make a product individually so that it is unique. If high street fashion is not for you on the Black Friday, try Dragana Perisic instead.


round tables with gloves displayed on them







Glass storefront

Franchetti Bond


If you look for a premium high street brand offering simple and elegant leathergoods, as well as handbags, jewellery and scarves, we do recommend Franchetti Bond.


fashion store interior with racks of clothes


Although not necessarily due to Black Friday, but they are still promoting a quite robust discount at the moment. They are offering up to 50% off selected shoes, bags, and accessories so you can keep you super stylish all season long. Do visit them during your Black Friday shopping spree in 7 Piccadilly Arcade or 50 Duke of York Square and make sure you get the best you can on this day.






man carrying loads of shopping bags and boxes

Hobbs London


Hobbs premium high-street shop does not need introduction if you have been into the shopping gear in London for years. It is now even more popular due to the fact that Duchess of Cambridge and her sister Pippa Middleton shop there from time to time as well. If you want to get a bit of the royal air in this pemium brand shop, we recommend visitting one of their numerous stores in London on Black Friday. They are offering a 20% discount on that day with their special Black Friday online coupon code you can gat on their website. Worth checking before going to London this week.





The Idle Man


If you or your partner are looking for a pair of trendy jeans, go and visit the Idle Man boutique. Men’s fashion can be restricted sometimes; there are so many rules on what a man should or should not wear. In the Idle Man, men will find a less of a strict approach which makes them an ideal place to shop for men who have a more independent nature and do not always follow classic elegance. On Black Friday they are offering up to 50% off jeans:








dark storefront

The Library 1994


If at the very end of your shopping splurge, you feel exhausted and need a bit of tranquility we recommend visitting The Library 1994 in 268 Brompton Road. The boutique combines the ultimate shopping experience of the best designer clothing items with art where one diffuses the other. We highly reccomend the boutique as an adventure in itself. The Library represents a distinct vision that brings together artisanal and avant-garde designers in a private environment.


shelves with black and red shoes



As they put it nicely: ‘The heart of the boutique is written in its name: an extensive fashion library that grows and evolves with its wearers.  From coats and dresses to leather boots, The Library has that piece that never gets old – that piece that matures and changes with you.’ Good to check them at the very end of your exhausting day.







5 Essential ShopTrotter’s Tips for Surviving Black Friday



And before you set off for the shopping of your lifetime we have got a few tips for you which will help you survive this tiring day or even weekend!


Pack plenty of water and snacks! Let’s be honest – a thirsty, hungry shopper is a crabby and less-efficient shopper. Stay on your A-game by packing water and snacks in your purse.


Map out your route ahead of time with ShopTrotter (we will be posting an enormous list of stores’ offers soon! So stay tuned!). If you fail to plan, you plan to fail. Make a PLAN with ShopTrotter.


Bring a companion. Why? Mostly for sanity purposes. Shopping alone is great. However, when it comes to Black Friday, you’ll appreciate having a friend by your side to laugh, joke and chat with you while you’re waiting in line for an hour!


Dress smart. Not so fast – this isn’t a free pass to wear sweatpants! But you SHOULD wear comfortable shoes, since you’ll be running from store-to-store all day. Keep the stilettos at home!


When all is found and purchased, get yourself a pedicure. Reward yourself. You deserve it! Trust us – after trying this once on Black Friday, it will forever be engrained into your Thanksgiving traditions!


(More on how to survive the day you will find in our post here)




So – what is your mood today?

Download ShopTrotter app and have a happy hunting!







Dear All!



I'm Bogusia - founder of ShopTrotter and Age_Concept Blog I kind of like fashion - meaning: I like to look good, but spending too much time shopping is something that makes me feel overwhelmed. Besides of that - I have a walk-in closet full of wonderful stuff that I use once in 1-2 years... I know, it's outreagous! So I decided to start the Instagram account and try to reuse pieces I own for a long time, without compromising on fashion and style. My new motto is to re-create and re-cycle, instead of buying new stuff over and over. Now I shop consciously - buying only the items that complement my other clothes.

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